Establishing A Brand Voice: The Lover Archetype

There are many archetypes businesses can use to guide their branding. In this blog post, we explore the lover archetype.

How to Master Startup Branding from Day One

Don’t leave your startup branding until the last minute! Here is how it can be a powerful foundation that helps you build your business!

Your Logo Won’t Make or Break Your Business

How important is branding to the overall success of your business or app? Let’s take a look at what your logo and more can really do!

Establishing A Brand Voice for Your Startup

Establishing a brand voice for your startup can be a lot easier when you understand the archetypes that guide marketing. Let’s take a look!

How to Master Startup Branding From Day One

In order to create a successful startup, you need to build a great brand. Everyone knows that startup branding is important, but what does that actually mean? Let’s take a look at how you can do startup branding right, starting today.

Elon Musk, Tesla, and the Pros and Cons of Persona In Branding

When it comes to building a brand for a product or company, there are many different roads you can take. Some brands are mission-driven; others are founder-driven. There is no better example of this than Elon Musk and Tesla.

8 Ways to Bootstrap Market Your App

There’s a lot you can do to bolster your app’s early marketing efforts; thanks to social media and free content creation tools. Let’s take a look!