Building a Great Brand is Easier Than You Think

It can be tough to build a compelling brand. You want it to be memorable and recognizable, but how do you go about building a great brand?

How to Master Startup Branding From Day One

In order to create a successful startup, you need to build a great brand. Everyone knows that startup branding is important, but what does that actually mean? Let’s take a look at how you can do startup branding right, starting today.

Elon Musk, Tesla, and the Pros and Cons of Persona In Branding

When it comes to building a brand for a product or company, there are many different roads you can take. Some brands are mission-driven; others are founder-driven. There is no better example of this than Elon Musk and Tesla.